Alexandre de Betak to Open His First Independent Atelier During Frieze London

Fashion show production guru Alexandre de Betak, who has led production for hundreds of shows, exhibitions and more as the founder of The Independents-owned event production agency Bureau Betak, is opening his first independent atelier during Frieze London.

The studio is an extension of de Betak’s brand work, which has seen him collaborate with the likes of Jacquemus, Miu Miu and Dior.

De Betak’s atelier opening will feature an evolving architectural installation composed of light fixtures that reflect his longstanding experimentation with spaces, experiences and light. The installation marks the beginning of de Betak’s work as an independent artist, and the studio opening will provide guests with the opportunity to witness his creative style and experimentation firsthand.

The studio will debut during Frieze London between October 15 and 19, and will be hosted by Agent Provocateur co-founder Serena Rees, photographer Valerie Sadoun and Charlotte Stockdale, co-founder of magazine and creative consultancy Chaos.

Learn more:

Alexandre de Betak to Become Creative Chairman at The Independents

The move comes as Karla Otto-owner The Independents, which acquired Bureau Betak in 2021, raises $400 million in funding to fuel ambitions to double in size by 2025.

This article was amended on Oct. 7, 2025, to clarify that Alexandre de Betak is not currently producing fashion shows.